Bermuda to Host the First Atlantic Games

Bermuda Corporate Games

The Whitfield Group Ltd. is the appointed License Holder and Event Management Agency for Prestigious Multisport Festival.

Dr. Maureen Johnston, President and Founder of Sport For Life and the Worldwide Corporate Sport Community announced in London today that the first Atlantic Corporate Games to be known as the Bermuda Corporate Games 2012 would be held in Bermuda next October.

“I am very pleased indeed to be able to announce that The Whitfield Group Ltd., a Bermuda based company with considerable experience in major event management world wide, has been granted a long term license to develop and stage the Atlantic Corporate Games in cities and states bordering the Atlantic Ocean”, Dr. Johnston said.

“I am particularly impressed and excited that The Whitfield Group has chosen to stage the first and possibly more of the Games in the beautiful country of Bermuda in collaboration with the Government of Bermuda and its Tourism and Sports authorities.”

The Whitfield Group joins a number of high profile sports management groups throughout the world in administrating and staging the Corporate Games.

The project will provide a remarkable opportunity for Bermuda to market its tourism, sports and business opportunities to many major Gateway Cities throughout the region and especially in Canada and on the East Coast of the USA.

The Bermuda Corporate Games is now a member of the Worldwide Corporate Sport Community, which includes Corporate Games and Corporate Cups around the world from Australia and New Zealand to Russia and from South America to Istanbul and the United Kingdom.

The Corporate Games HO, based in the United Kingdom, will provide major support in every aspect of the project during the first year especially, and in subsequent years as required.

The Games are the world’s largest multisport festivals in the corporate sector and more than one million participants have competed in them since their foundation in San Francisco in 1988.

The Whitfield group was chosen to hold the license for the Atlantic region on the basis of its long-term presence in Bermuda and its outstanding record of achievement in the execution of events locally and internationally. Its knowledge of the specific opportunities and great potential of Bermuda based facilities, organizations and systems has made it the ideal choice to organize and deliver the Games to a very high standard.

“Bermuda is an outstanding choice for the first Games because of its excellent sporting infrastructure, exceptional sporting heritage and its appeal as a destination country for sports and business participants and tourists”, Dr. Johnston said.

“The foresight and support of the Bermuda Department of Tourism and the Island’s very experienced and highly qualified sports administrators were also key factors in choosing to inaugurate the new Atlantic Corporate Games in Bermuda.”

Dr. Johnston noted also that the Games will place Bermuda ¡n the forefront of mass participation, grass roots sport in the region, and she has officially declared the country the Capital of Corporate Sport in the Atlantic Region in 2012.


About the Bermuda Corporate Games

The Bermuda Corporate Games October 25 — 28 2012, is a 4-day multi sport festival for businesses. The event will showcase Bermuda’s outstanding sports facilities and based on Games HO research, early indications suggest that this event could inject over $2,500,000 into the local community through restaurants, retail and tourism, not including accommodation or airfares.

This multisport festival will be largest community-driven event to come to the island, attracting high profile corporate industry leaders from the global community, in a mass participation of unique sports, reflecting the host location that will bring new business to the Island, increase tourism numbers and engage local and international companies in friendly competition, networking opportunities and social activities.

About The Whitfield Group Ltd.

The Whitfield Group Ltd. is an Official Licensee of the Corporate Games within the Atlantic region. The Whitfield Group Ltd was established in 1986 in Bermuda and is one of the Island’s leading marketing agencies, with well-established credentials in event management, corporate branding and related fields.

About the Bermuda Department of Tourism
Host Country Sponsor

Bermuda stretches for 21 miles along turquoise waters and is surrounded by a 200-square- mile coral reef plateau. The destination’s accommodations range from luxury resorts to intimate guest cottages and family-run inns, all incorporating the sophistication and hospitality unique to the Bermuda experience. Bermuda’s diverse activities offer an array of vacation options all year round, including more wreck dives than anywhere else in the world, more golf per square mile than anywhere else in the world, world-renowned deep sea fishing, world-class spas and smooth pink beaches, all closer to you than you think.

For more information about the Bermuda Corporate Games please contact:

The Whitfield Group Ltd
Official Licensee for the Atlantic Corporate Games

T             +441 292 6386



For more information on Bermuda visit

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